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Founded in 1996, Loya International Marketing Research is one of the best fieldwork execution and market research companies in China. Grounded in integrity and honesty, Loya aims to provide quality marketing consulting services, basing on 3P, i.e. Professionalism, Probe and Perfection. Together with Loya, not only will you obtain solid and reliable data, but also more targeted, and practical-to-market-reality and catering-to-China-market strategies and suggestions.
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At present in China, people are increasingly distrusting with each other. Customer’s unwillingness to cooperate challenges the validity of data. To some extent, this is the most serious and urgent issue in current China marketing research industry. Acting on good faith, Loya takes data validity as its top priority. Years of field experience has bestowed Loya with plenty of experience, Loya has developed an effective managing model which could guarantee "data validity".
Data Real™ is a service package of Loya specially targeting domestic field operation, it integrates all the necessary ethics, personnel, systems, and workflows. Loya Data Real™'s objectives are "against all odds to provide customers with high quality data that are valid and reliable". The qualities of our data are highly recognized by our customers, and have been rated " Field Quality Champion" in Greater China region by P&G company.
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